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Foundations And Trends In Marketing is committed to providing cutting-edge trends, fundamental theories, and in-depth analysis in the field of marketing for academia and industry. It covers various aspects of marketing, including but not limited to consumer behavior, brand management, marketing strategies, digital marketing, social media marketing, and more. The magazine features high-quality research papers and review articles, typically written by renowned scholars and experts who delve into key issues in the field of marketing, proposing new theoretical perspectives and practical methods. The articles in the magazine have rigorous academic rigor and deep thinking, providing readers with a comprehensive understanding of marketing phenomena. As an authoritative and influential academic journal in the field of marketing, it provides valuable knowledge resources for scholars and industry professionals, and plays an important role in promoting the development and practical application of marketing.

《營銷基礎(chǔ)與趨勢》致力于為學(xué)術(shù)界和業(yè)界提供營銷領(lǐng)域的前沿趨勢、基礎(chǔ)理論和深度分析。它涵蓋了營銷學(xué)的各個(gè)方面，包括但不限于消費(fèi)者行為、品牌管理、市場營銷策略、數(shù)字營銷、社交媒體營銷等。雜志以高質(zhì)量的研究論文和綜述文章為特色，這些文章通常由知名學(xué)者和專家撰寫，他們深入探討營銷領(lǐng)域的關(guān)鍵問題，提出新的理論觀點(diǎn)和實(shí)踐方法。雜志中的文章具有嚴(yán)謹(jǐn)?shù)膶W(xué)術(shù)性和深度的思考，為讀者提供了對(duì)營銷現(xiàn)象的全面理解。作為一本在營銷領(lǐng)域具有權(quán)威性和影響力的學(xué)術(shù)期刊，為學(xué)者和業(yè)界人士提供了寶貴的知識(shí)資源，對(duì)于推動(dòng)營銷學(xué)的發(fā)展和實(shí)踐應(yīng)用起到了重要的作用。

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